loVe and connection with diVine is a personal affair and it's an indiVidualistic affair. someone will experience diVine as a friend while the other will experience as beloVed. some will see him as a teacher while the others see him as lord. 
One diVine being and various roles are projected unto the face of the earth, with different brings. somewhere he is a family being (gruhasth) and at the same time he is a complete renunciate, but the bond with him is entirely different from what is being felt with any other ordinary being because his loVe is liberating taking one towards ultimate freedom which one can never experience in any of the relations which are out of the virtue of ones birth. only those can realise and experience this, who has liVed, obserVed and experienced the lord.